Define the product
Target species, fishing scenario, price point, and the two or three features that will actually sell it.
Product development · Fishing tackle
From a sketch on paper to a mould that runs.
We develop hard baits, soft plastics and terminal tackle for fishing tackle brands. Concept, engineering, prototyping, tooling and production hand-over — one team, one timeline, one person answering your emails.
8+ years in tackle manufacturing
150+ products taken to production
10+ moulding partners
NDA & tooling ownership in writing
What we do
Not just how it looks.
A product is not finished when it looks right. It is finished when it meets the fishing scenario, the structure holds, the material and process are viable, and it can be moulded the same way ten thousand times.
Engineer it
Wall sections, joint geometry, hook hanger loads, draft angles and tolerances — a model you can measure.
Prove it
Printed and soft-tooled samples, tested in water and against the brief, revised until the action matches the intent.
Make it
Mould quotes, process route, supplier selection and ramp-up — negotiated and supervised by us.
Beyond appearance
A lure is a mechanism, not a picture.
Most product development stops at a shape. A hard bait has to swim at the retrieve speed the angler will actually use, survive a strike on 20 lb braid, and come out of a mould the same way five thousand times.
That is the part we are hired for. Appearance matters — but the reason a brand keeps a product for ten seasons is that the joint does not crack, the paint does not lift, and the wobble is repeatable from the first unit to the last.
Full capability list
Capabilities
Five stages, one accountable team.
You can join at any stage. Most brands come in at stage 02 with a rough idea and a target price.
02
Concept & design
DirectionTarget species and real fishing-scenario analysis, teardown of competing products, feature set, and two or three concept directions with a cost reality check attached.
- Species, season and retrieve-speed analysis
- Competitor teardown and market differentiation
- Functional requirements and the core selling point
- Feasibility verdict before anyone spends money on tooling
03
3D modelling & structure
EngineeringThe point where a visual idea becomes something that can be checked, discussed and verified. We build the model and the structure together, not one after the other.
- Solid models and production-ready drawings
- Joint, hinge and hook hanger structure
- Wall thickness, weight transfer and balance
- Revisions driven by test results, not opinion
04
Prototyping & tooling
ValidationPhysical samples before you commit to a mould. Problems found here cost a print; problems found in production cost a tool.
- 3D printed samples for form and fit
- Soft tooling and mould trials
- Swim testing and action adjustment
- Written sample report with change recommendations
05
Materials & process
FeasibilityMatching the design to what can actually be moulded, painted and assembled — so appearance is not achieved at the cost of manufacturability.
- Material selection by hardness, elasticity, UV and abrasion
- Parting line, gate position and demoulding
- Surface finish and painting process
- Balance between performance, yield and unit cost
06
Production hand-over
ManufacturingWe stay on the project until the first shipment leaves, because that is where most design work quietly falls apart.
- Mould cost and lead-time negotiation
- Supplier matching and production trial supervision
- Inspection criteria and first-article approval
- Ramp-up support through the first repeat order
8+Years in tackle manufacturing
150+Products taken to production
10+Moulding and assembly partners
100%Supported from design to mass production
What a project looks like
Roughly 16 weeks, brief to first shipment.
Typical for a new hard bait with one mould. A colour variant or a size extension moves much faster.
Week 0–1
Go / no-go
Brief and feasibility
Species, scenario, target retail price, volume. We tell you early if the target cost is not reachable.
Week 1–3
2–3 options
Concept directions
Two or three routes with sketches, rough structure and cost indication. You choose one.
Week 3–6
CAD + drawings
3D model and structure
Production model, wall sections, joint design, weight and balance plan.
Week 6–8
Approved sample
Prototype and water test
Printed or soft-tooled samples, tested for action, durability and finish. Revisions documented.
Week 8–14
T1 approval
Tooling and mould trials
Mould build, T1 samples, gate and parting-line correction, painting trials.
Week 14–17
First shipment
First production
Pilot run, inspection report, packaging, and hand-over to your forwarder or ours.
Working with us
Built for brands far from the factory.
Most of our clients are in Europe and never see the mould shop. That only works if the commercial and legal side is as solid as the engineering.
✓
NDA before the first file
We sign yours or send ours. Nothing about your project leaves the team working on it.
✓
Tooling stays yours
Moulds and drawings are your property, transferable at any time, confirmed in the contract.
✓
One English-speaking contact
The engineer who quotes your project runs it. Calls land in your afternoon, not at three in the morning.
✓
Documents that travel with the goods
REACH and RoHS declarations, material certificates and inspection reports issued with the shipment.
Tell us what you want to build.
A short brief is enough to start. We will reply with a feasibility view and a rough cost range before you commit to anything.